Soler London

Soler London was Shopify storefront work for a Notting Hill fashion and accessories atelier. I updated the existing website, built new storefront sections, worked with Shopify app integrations, and improved customer flows around appointments, checkout, bespoke and made-to-order purchasing, fabric swatches, product configuration, variant syncing, filtering, navigation, and responsive UX.

This was production client work on an existing Shopify storefront rather than a greenfield app. The work was mostly about improving real customer flows and making the storefront easier to maintain.